AVANI Hotels
Global Ad Campaign
Background
All hotel ads in AVANI's mid-premium range hotels look the same. AVANI were looking to appoint an agency to make them stand out from the crowd and highlight their best touchpoint in a way that fir their unique and quirky brand.
Challenge
To make their ads fit their more quirky brand personality and across a diverse set of audiences, hotels and locations.
Insight
Our research showed that all competitor ads were overwhelmingly the same in terms of very busy images of locations and less focus given to the experience of the hotel itself.
Audience
Businessman, Foodies and Families.
Strategy
To create a suite of ads that highlight the experiential touchpoints of the AVANI hotel brand which appeal to the different audiences.
