Expose The System


We work with IRC, an iNGO on their advertising and creative strategies.  This is the second in a series of campaigns designed to be different from the Water and Sanitation (WASH) industry by telling it how it is.  In this film, with the target audience of journalists and government bodies in mind, we played on the core idea of IRC's systems approach by making it appear like some kind of conspiracy.

Expose The System


Brand Awareness Campaign

We work with IRC, an iNGO on their advertising and creative strategies.  This is the second in a series of campaigns designed to be different from the Water and Sanitation (WASH) industry by telling it how it is.  In this film, with the target audience of journalists and government bodies in mind, we played on the core idea of IRC's systems approach by making it appear like some kind of conspiracy.

Campaign Film


Landing Page


Landing Page

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